Social Media And Email Marketing Specialist

Company Description Fantastic Services is a fast-growing franchise group providing comprehensive commercial cleaning and maintenance solutions for businesses. With a network of over 530 franchisees across the UK, Australia, and the USA, the company has invested more than £20 million in custom-built technology to deliver a seamless, app-driven customer experience. Clients benefit from real-time availability and pricing, access to over 2,000 skilled professionals, dedicated account management, and services available seven days a week. Fantastic Services focuses on creating immaculate first impressions, healthier workspaces, and cost-effective maintenance for long-term value, and is certified by ISO, Safe Contractor, and CHAS. The company is widely recognized and has been featured in major media outlets including the Financial Times, BBC, Wired, CNN, LBC, and Forbes. Role Description This is a full-time, on-site role based in Varna for a Social Media and Email Marketing Specialist. The specialist will plan, create, and publish engaging content across social media platforms to increase brand awareness, drive engagement, and support lead generation. Day-to-day tasks include managing social media calendars, monitoring performance metrics, responding to community interactions, and coordinating campaigns with the broader marketing team. The role also involves designing and executing email marketing campaigns, including list segmentation, copywriting, basic design, A/B testing, and performance reporting. The specialist will collaborate closely with sales and operations teams to align messaging with business goals and ensure consistent, data-driven communication across all digital channels. Qualifications Candidates should possess strong social media marketing skills, including content planning, platform management, and community engagement. Candidates should possess email marketing skills such as campaign creation, list segmentation, performance analysis, and optimization. Candidates should possess digital marketing skills, including basic SEO understanding, analytics tools familiarity, and experience with paid or organic campaigns. Candidates should possess copywriting and editing skills for concise, persuasive, and error-free content across social and email channels. Candidates should possess data and analytical skills, with the ability to interpret campaign metrics, generate reports, and make data-informed recommendations. Candidates should possess collaboration and communication skills, working effectively with cross-functional teams and stakeholders. Experience with marketing automation platforms, social media management tools, and basic graphic design (e.g., Canva or similar) is beneficial. A background in marketing, communications, business, or a related field, or equivalent practical experience, is preferred. Fluency in written and spoken English and strong attention to detail are important for success in this role.