Key Account Manager Parfümerie/Drogerie
Hamburg, Germany · Full Time · Senior · Posted
About the role
About Kencana
Kencana specializes in scouting, importing, and scaling premium Korean skincare and cosmetics brands across Europe. We bridge the gap between innovative K-beauty products and diverse European consumers through data-driven insights, agile operations, and a robust omnichannel distribution network. As a trusted growth partner for top-tier Korean brands, we pride ourselves on speed-to-market and sustainable brand building.
The Role
We are looking for a commercially driven, entrepreneurial Key Account Manager to accelerate the growth of our brands within the DACH perfumery and drugstore channels.
You will own key retail partnerships, negotiate strategically, identify retail marketing opportunities and drive sustainable, profitable growth across our brand portfolio. Combining strong commercial acumen with a passion for beauty, you will turn market insights and customer relationships into measurable business results.
Key Responsibilities
Key Account Management: Own and develop strategic retail accounts, building strong, long-term partnerships and driving sustainable growth across multiple brands.
Commercial Negotiation: Lead negotiations with retail partners, securing favourable commercial terms, distribution, listings, promotional support and long-term business opportunities.
Business Development: Develop and execute account strategies, manage sales forecasts and budgets, and identify opportunities to increase revenue, profitability and market share.
Retail Marketing: Proactively identify and leverage retail marketing opportunities, including promotions, in-store activations, visibility, secondary placements and retail media, to maximise brand performance.
Cross-Functional Collaboration: Work closely with Marketing, Brand Management, Finance, Operations and other departments, ensuring clear communication, constructive collaboration and effective execution.
Market & Trend Intelligence: Monitor beauty market developments, consumer behaviour and competitor activity, with a particular passion for K-Beauty, translating insights into actionable growth opportunities.
Your Profile
Proven Key Account Management experience within the beauty industry, ideally in perfumery and drugstore retail.
Strong negotiation skills and a demonstrated ability to influence retail partners, secure favourable agreements and create mutually beneficial business outcomes.
A solid understanding of retail marketing, promotional mechanics, shopper activation and commercial KPIs.
Excellent communication and stakeholder management skills, with the ability to collaborate constructively across functions.
A proactive, entrepreneurial mindset with strong ownership, commercial curiosity and a hands-on approach.
Genuine passion for beauty, strong interest in K-Beauty and a good understanding of emerging industry trends.
Fluent German and strong English skills.