Channel & Customer Marketing Manager On Trade

General Description of the Role Do you want to help shape the future of the On-Trade business and bring some of the most exciting brands in the aperitivo category to life? As Channel & Customer Marketing Manager On Trade, you will develop strategies and activation plans for brands such as Aperol, Sarti, Campari and Crodino, translating them into impactful customer experiences and successful in-market execution. In this role, you will combine strategic thinking with hands-on implementation and work closely with Sales, Consumer Marketing and external partners to unlock growth opportunities across bars, restaurants, wholesalers and key On-Trade customers. Your tasks Develop and drive channel and customer marketing strategies for the On-Trade business Translate brand strategies into impactful activation plans and customer programmes Identify growth opportunities, consumer trends and emerging occasions within the On-Trade environment Create and execute customer-specific activations, events and commercial initiatives Partner closely with Sales, Key Account Management and Consumer Marketing to ensure excellent market execution Manage marketing budgets, define success metrics and evaluate campaign performance Collaborate with agencies and external partners to deliver best-in-class activations and consumer experiences Develop compelling sales stories, tools and activation concepts that support commercial growth Your Profile Minimum of 4 years of experience in Trade Marketing, Channel & Customer Marketing, Shopper Marketing or Brand Marketing University degree in Business Administration, Marketing, Communication or a comparable field Experience in FMCG is preferred, ideally within spirits, beer, wine, soft drinks or hospitality-related industries Strong understanding of customer needs, consumer behaviour and the dynamics of the On-Trade channel Ability to combine strategic thinking with a hands-on, pragmatic approach Strong stakeholder management and communication skills, with the ability to influence across functions and hierarchy levels Analytical mindset with the ability to translate data and insights into actionable recommendations Entrepreneurial attitude, creativity and a passion for identifying and unlocking new growth opportunities Fluent German and English language skills What we offer 30 days of vacation Flexible working hours Remote work options Fitness center subsidy Company pension plan Anniversary payments Special leave Comprehensive onboarding Discounted employee purchases & free products Exciting team events Lunch vouchers Deutschlandticket