Digital Marketing Manager

We are looking for a self-motivated, commercially focused and results-driven Digital Marketing Manager to lead and optimise our digital marketing activities. Working closely with Marketing Manager and Domestic Sales Manager, you will develop and execute digital strategies and campaigns that drive lead generation, customer acquisition and conversion across key business segments. As the digital marketing subject matter expert within the business, you will lead our approach to paid media, SEO, AEO and digital performance, identifying new opportunities for growth and providing strategic insights and recommendations to senior stakeholders. You will also oversee the ongoing optimisation of the Calor Ireland website, improving organic search visibility, customer journeys and conversion performance through data-driven insights and continuous improvement. You will lead the digital marketing team, manage agency relationships and digital marketing budgets, and ensure all activities deliver measurable results aligned with business objectives. Functions of the role/Main Responsibilities: Work collaboratively with Strategic Marketing Manager and Domestic Sales Manager to develop and implement digital marketing strategies that drive lead generation, customer acquisition, conversion and business growth across key customer segments Plan, manage and execute digital marketing activities across organic and paid channels, including SEO, AEO (Answer Engine Optimisation), SEM, Google Ads, Meta, TikTok, LinkedIn, email marketing, display advertising and digital partnerships Drive organic search performance across the Calor website through continuous SEO and AEO monitoring, technical and content optimisation, and the implementation of best practices to improve search visibility, website traffic and conversions Act as the digital marketing subject matter expert within the business, providing strategic guidance and recommendations to senior stakeholders on digital marketing performance, emerging trends, opportunities and initiatives to support business objectives Measure, analyse and report on digital marketing campaign performance against agreed KPIs, ROI and business objectives, conducting post-campaign analysis and implementing improvements to maximise effectiveness Lead, coach and manage the digital marketing team, ensuring clear objectives, regular feedback and strong accountability, providing direction, support and development to ensure effective delivery of digital marketing objectives Manage and optimise website performance, customer journeys, landing pages and conversion funnels to improve user experience and maximise lead conversion, using analytics and A/B testing to inform continuous improvement Develop and optimise digital content across key channels, including corporate websites, social media, paid advertising and partner platforms, ensuring alignment with brand positioning and segment objectives Oversee digital marketing analytics, conversion tracking and reporting capabilities to provide actionable insights, improve marketing attribution and support data-driven decision-making Collaborate with marketing teams across SHV business units to share best practices, identify opportunities for innovation and participate in relevant digital marketing initiatives and pilot programmes Manage relationships with external agencies, technology providers and vendor partners to ensure effective delivery of digital marketing activities and agreed performance objectives Manage digital marketing budgets, including media investment, forecasting, performance monitoring and reporting, to maximise return on investment To deliver excellence in customer experience (CX) by embodying Calor's values and upholding the standards of accountability, seamless service, and curiosity Ensure that health and safety of yourself, your team and your colleagues is a priority in everything that you do - log Health and Safety conversations, as appropriate focusing on either an ‘unsafe condition' where we see something that could cause injury to a person or an ‘unsafe act' which is something that someone does that can lead to injury SHV Leadership Profile - Key Leadership Behaviours Putting People at the Heart You earn your people's trust through honesty and integrity You treat people with care and respect You invest in our own and in others' personal growth You provide honest feedback and encourage others to do the same You seek diverse perspectives to achieve team goals Setting Ambition You articulate your goals in a way everyone understands You provide guidance through everyday actions and decision-making You bring people along with us using our personal energy You translate your goals and ambitions into objectives and actions You communicate clearly, openly, and often Ensuring Wellbeing You safeguard a safe, positive, and supportive workplace You make sure people feel free to speak up and share opinions You encourage initiative and reward the courage to pursue new ideas You drive a culture that values, encourages, and supports diversity You never compromise on your ethics and compliance Shaping Tomorrow You anticipate changes in society and business You make courageous decisions at the right moments You take calculated risks to accelerate innovation and change You make confident business decisions based on facts and data You accelerate learning by constantly testing, refining, and improving Delivering Results You balance short-term success with long-term sustainable growth You set ambitious goals and take accountability for results You focus on real and relevant customer needs You leverage the power of our networks both inside and outside the company You show courage in facing difficult issues and executing tough decisions Requirements Degree in Marketing or a related field A minimum of five years' experience in a comparable digital marketing role High proficiency in GA4, Google Search Console and Google Ads, with the ability to measure results, optimise campaigns and produce clear reports Demonstrated experience leading integrated digital campaigns across SEO, SEM, email, social media and display advertising UX and UI experience is desirable Familiarity with marketing design tools, such as Canva and the Pencil Pro suite, is desirable A creative, dependable and organised team player A proactive mindset, with a commitment to continuous learning and innovation Proven ability to create and execute digital marketing strategies that deliver business objectives A strong track record of optimising digital channel performance, including PPC and content marketing Demonstrated ability to analyse campaign performance and translate data into actionable insights and recommendations Strong collaboration skills, with the ability to work across internal teams to achieve creative and strategic goals Experience managing digital agencies, overseeing performance and ensuring delivery against strategic objectives Hands-on experience managing customer email channels and delivering brand-aligned email campaigns Benefits Annual Leave, Bank holidays and extra company days Pension contributions Life Assurance Income Protection Christmas Voucher Employee Assistance Programme Employee Discount on Calor Products Volunteering opportunities Cycle to Work Scheme Anti-flu vaccine contributions Eye test contributions Subsidised Canteen Facilities Social events Free Car Parking